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6 Ballygunge Place

Diwan-E-Aam: The Great Indian Mango Festival

Agency: Inner Circle Advertising

Description

The only saving grace of the not-so-graceful Indian summers is Mango. Aam, as Indians popularly call it, sprinkles its magic on every culinary delight, be it salads, starters, main course, beverages, or desserts. And, not just today. Starting from the medieval period, the King of Fruits has been celebrated in all its glory - becoming a part India’s emotions and celebration.

The grand procession, inspired by the Indian Mughal Painting style, is a visual metaphor for the arrival of The Great Indian Mango Festival. The copy says 'Diwan-E-Aam' which translates into 'The Hall of Common People'. Playing with the word 'Aam', which means both Mango & the Common Man. The creative depicts the regal grandeur of celebrations from the people of India - for the ultimate royalty in the world of fruits.

This professional campaign titled 'Diwan-E-Aam: The Great Indian Mango Festival' was published in India in July, 2024. It was created for the brand: 6 Ballygunge Place, by ad agency: Inner Circle Advertising. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted 7 months ago by Senior Copywriter: Aaranya Roy of Inner Circle Advertising .

Credits

Client: 6 Ballygunge Place
Agency: Inner Circle Advertising
Art Director: Avishek Naha
Visualiser: Nilimesh Mondal
Copywriter: Aaranya Roy
Account Manager: Tridipta Dey

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