Dachverband Jagd Österreich

Around the word (Jagd, die)


When people think of "hunting", they usually only think of killing animals. A glance at the dictionary confirms this impression. There it says: the tracking, pursuit, killing or catching of game. But how do you manage to free such a negatively connoted term from one-sided prejudices? The only logical address, the number one contact point for terminology in the German-speaking world. he Cornelsen Verlag in Berlin, Germany. And an open letter with a newly formulated definition.

This professional campaign titled 'Around the word (Jagd, die)' was published in Austria in July, 2023. It was created for the brand: Dachverband Jagd Österreich, . This Ambient, Direct, and OOH Outdoor media campaign is related to the Education, Industrial, Agriculture, and Other industries and contains 2 media assets. It was submitted 2 months ago by TANTE EMMA of Tante Emma Werbeagentur GmbH.


CEO: Gianna Schöneich
CCO; Creative Director: Stefan Lippert
Art Director: Conny Engl, Toni Eisner
Graphic Designer: Rosina Lessmann
Senior Account Manager: Laura Minet

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