Main Film - DC


TikTok/ IG Reel


We ran a local campaign under a global campaign with the same creative platform that utilized influencer talent and TikTok Creator Studio to create a catchy rap song reflecting Middle Eastern culture. The message is simple: American Eagle is the go-to brand for all denim needs. It's an inclusive and relatable brand that gets me and my interests. The goal is to be recognized as the top Jeans Brand.

This professional campaign titled 'Jeans On' was published in Egypt, Saudi Arabia, and United Arab Emirates in September, 2023. It was created for the brand: American Eagle Outfitters, . This Content, Digital, and Film media campaign is related to the Fashion industry and contains 7 media assets. It was submitted 3 months ago by Creative Solutions manager: Ali Abdeldaym of Alshaya Group.


Brand: American Eagle
Production House: Bigfoot Films

Directed by: Ali Abdeldaym & Yassin Montasser
DOP: Julien Kai

Creative Leads: Ali Abdeldaym & Yassin Montasser
Creative Team: Mohamed Tharwat - Nouran Atef
Brand Team: Malak Gomaa, Lovely Canlas & Aoife Musgrave

Executive Producer: Aly Seifelnasr

Producer: Farah Abdulkader
Line Producer: Rania Salamé

Photography: Lynn Dagher
Analog Photography: Ali Abdeldaym
1st AD: Ryan Domigpe
Art Director: Pranali Diwadkar
Stylist: Fabiana Lolli
MUA: Merve Cangokce

Editor: Cherine Atef
Mixed Media: Ali Abdeldaym
Colorist: Essam Abdel Salam


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.