Fundación MAISA


Agency: VMLY&R


While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. A significant total of 104 women were murdered, including Daniela Quiñones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women. But what about men? Many of them have questioned what it might feel like being a woman in Faceapp So, we took this trend as an opportunity to show what it really means to be a woman in Colombia. We created a social media movement that made men reflect on how a tragedy is becoming something so normal We started a conversation that we hope will never end. Are you wondering how it feels to be an abused woman? #ItWouldBeLike

This professional campaign titled '#ItWouldBeLike' was published in Colombia in June, 2020. It was created for the brand: Fundación MAISA, by ad agency: VMLY&R. This Integrated medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 4 years ago by Art Director: Cristian Forero Yusti of VMLY&R.


Advertising Agency: VMLY&R Colombia, Bogotá, Colombia
Chief Creative Officer: Santiago Cuesta
Creative Director: Andres Bolivar
Art Directors: Cristian Forero, Andres Gomez
Copywriter: Santiago Gomez


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