It's about our lives.

It's about our lives.

It's not about saving the forests.

It's not about reducing emissions*

It's not about global warming* (Magazine Ad)


The mission to net zero is rooted in the labyrinth of scientific, economic, political, and social dimensions that define our existence. It’s about a lot more than reducing emissions, saving the forests, and reducing plastic pollution. It’s about turning plastic waste into a business model, achieving global consensus on action plans, building independent energy and mobility networks beyond national borders, and even applying technologies to help sustainably feed the world. It’s about embracing the complexity of the challenge AND the solutions. Humankind has shown time and time again that, with the right tools and commitment, we can face any challenge. 
At GREENTECH FESTIVAL, we believe that it’s about facilliating partnerships, collaboration and a shared commitment. It's not only about a single solution for a single problem, IT'S ABOUT OUR LIVES.

This professional campaign titled 'It's about our lives.' was published in Germany in February, 2024. It was created for the brand: GREENTECH FESTIVAL, . This Digital, OOH Outdoor, and Print media campaign is related to the Other industry and contains 4 media assets. It was submitted about 2 months ago by Goldi Donskaya.


Advertising Agency (in-house): GREENTECH FESTIVAL
Creative Art Director: Goldi Donskaya
Head of Product: Dale Rickert
Head of Marketing: Julia Schneider
Senior Social Media Manager: Nina Cleve
Marketing Manager: Ana Lopez
PR & Communications Manager: Florence Luessen
Videographer: Marco Brugger


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