Description
When Ogilvy’s team sat down to write the story, they wanted it to be a truth bomb. Ries & Trout's Law of Candor stuff. The truth? If they didn't shake things up fast, they'd lose the sweet connection they still had with the people. So, they crafted this story of a guy making a last-minute decision that turns into a tribute to what could've been – all because he waited too darn long. A wake-up call that's not just staying at home as part of KETAL's new campaign to show off their snazzy logo but something people can adopt. A nudge to think about what needs changing before it's too late. 'Cause brands are like people, and KETAL's not just giving you a new logo; it's giving you some life advice that goes beyond the shopping cart. Henry Medina, Chief Creative Officer of the Agency, summed it up, saying, "It's not just about the new look; it's about stirring up human emotions beyond the checkout line."
This professional campaign titled 'IT'S A GIRL' was published in Bolivia in December, 2023. It was created for the brand: Ketal Supermarket, by ad agency: Ogilvy Bolivia. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Client: Supermercados Ketal
President: Daniel Pastén
CMO: Andrés Zamora
Agency: Ogilvy Bolivia
CCO: Henry Medina
Project Manager: Claudia Rojas
Sr. Copywriter: Gerson Irazabal
Graphic Designer: Andrés Vega, Adrián Poma, Kevin Quiroz
Head Of Social: Karina Llanos
Production Company: 5to Elemento
Cast:Cristian Mercado, Nimeyra Flores, Laila Manjon, Nataly Ustariz, Pamela Cejas
Director: Julio Barragán
Executive Producer: Mateo Barrios
Director of Photograph: Sebastián Fernandez
Production Designer: Mariana Sandoval
Assistant Director: Alvaro Alvarez
Producer: Andrés Saenz
Assistant Producer: Fernando Corasa, Daniel Loayza
Assistant Executive Producer: Nathalie Barrios
Storyboard: Pablo Giovanny Burgoa
Casting
: Pamela Cejas
Locations: Pholack Rios
Camera Assistants: Julio Cruz, David Laura
Making Of / Photo: Juan Ramos
Grip: Walter Pacombia, David Ticona, Sergio Ticona
Art Producer: Jannet Cerrogrande
Art Assistants: Juan Carlos Quijarro, Verónica Ortiz, César Mamani
Costume Designer: Analia Peñaloza
Make Up: Reyna Arias
Transportation: Flavio Colque, Wilfredo Villazón, Juan Colque, Cristian Mamani, Javier Calisaya
Catering: Marcela Flores
Post production: Boris Yampara
Sound Design: Matias Berdiales / Polenta
