No la abras / Don't open it.

Agency: Proximity BBDO


Para ocasionar o sufrir un accidente solo se necesitan milésimas de segundo, por eso fue que decidimos crear una campaña de avisos en la que le pedimos a nuestros conductores no intentar abrir una Aplicación mientras manejan, porque queremos que sus ojos estén sobre la vía. Una idea sencilla, pero poderosa creada para promover y fomentar la conducción responsable en Colombia.

To cause or go through an accident, all it takes is a split second. That's why we decided to launch a campaign where we ask our drivers not to try opening an app while they're behind the wheel. We want their eyes on the road. It's a simple yet powerful idea created to promote and encourage responsible driving in Colombia.

This professional campaign titled 'No la abras / Don't open it.' was published in Colombia in November, 2023. It was created for the brand: KIA, by ad agency: Proximity BBDO. This Print medium campaign is related to the Automotive industry and contains 6 media assets. It was submitted 3 months ago.



Cliente: Kia Colombia

DGC: Gina Lee
Creative Director: Oscar Ramirez
Creative Director: Manuel Rojas
Copywriter: Daniela Cruz
Art Director: Manuel Arrieta
Account Manager: Laura Chaparro
Post Production: Los Manuel's

Ketal Supermarket


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