Description
To make people aware of the importance of early detection of lung cancer we spread the word where people are always bragging about being early: social media comment sections. From quickly sneaking in a “First!” to the classic “It feels illegal to be this early...” people take great pride in being early on a popular social media post. So on all of the most popular social media pages, Canadian Lung Association was as early as you can get, turning hundreds of first comments into awareness ads for early detection of lung cancer.
This professional campaign titled 'It Pays to Be Early' was published in Canada in July, 2025. It was created for the brand: Canadian Lung Association, by ad agency: Wunder. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted 4 months ago by Creative Director: Stephen Flynn of Wunder.
Credits
Advertising Agency: Wunder
Creative Directors: Stephen Flynn, Mike Postma
Designer: Naqsh Sagar
Project Manager: Cobie McFallon
Developer: Beatriz Moura
