Dear Erin - This Is Not Us - Reveal Trailer
Dear Erin - This Is Not Us - Teaser Trailer
Dear Erin - This Is Not Us - Campaign Video
Dear Erin - This Is Not Us - Teaser Poster
Dear Erin - This Is Not Us - Reveal Poster
Description
Stereotypes have long been used as a way of misrepresenting the Irish. We’ve come a long way, but there’s still one place in which they thrive… Hollywood.
So we decided to speak to Hollywood in their own language, creating a movie trailer filled with every tired trope imaginable. The trailer left viewers commenting “Can’t write, I got sick in my mouth”, and featured acclaimed Irish actor Peter Coonan as Paddy, the embodiment of every tired Hollywood trope imaginable: a flat cap, shamrocks, a tweed jacket, and a whiskey glass clasped in a bloody-knuckled hand.
Luckily, this movie wasn’t quite what it seemed…
It wasn’t a real trailer, and it wasn’t a real movie. It was the latest campaign for EPIC The Irish Emigration Museum, who are challenging the outdated stereotypes about Ireland, and making a point about Ireland’s true contribution to the world.
This professional campaign titled 'Dear Erin - This Is Not Us' was published in Ireland in July, 2025. It was created for the brand: EPIC The Irish Emigration Museum, by ad agency: The Public House. This Film, Integrated, and OOH Outdoor media campaign is related to the Education and Travel and Tourism industries and contains 5 media assets. It was submitted 4 months ago by Senior Art Director: Paul Kinsella of The Public House.
Credits
CREATIVE AGENCY CREDITS: The Public House, Dublin, Ireland
Managing Director: Kerrie Sweeney
Head of Strategy: Sarah Walsh
Business & Operations Director: Terri Turner
Account Executive: Neelanjan Sengupta
Executive Creative Director: Rob Maguire
Creative Director: Sam Caren
Art Director: Paul Kinsella
Junior Art Director: Roisin McGrath
Copywriter: Patrick Dunne
Head of Design & Creative Director: Eimear O’Sullivan
Motion Graphics Designer: Kevin Hughes
Senior Designer: Trevor Nolan
Designer: Molly Devlin
CLIENT: EPIC The Irish Emigration Museum
Founder: Neville Isdell
CEO: Aileesh Carew
Director of Marketing: Yvonne Murphy
Senior Marketing Manager: Amy Logue
Marketing & Communications Executive: Katy Thornton
Marketing Executive: Samira Basi
Platform Manager: James Kielty
PRODUCTION CREDITS:
Cinematographer: Michael Lavelle
Post Production: Gabha Studios
Sound: Scimitar Sound
Photographer: Rich Davenport
Poster Design: Snollygoster Productions, Jake Doyle
Retoucher: Matt Brewin
BTS: Jose Miguel
Location: Ryan’s Beggars Bush
Producer: Karen Ronaldson
PR AGENCY CREDITS: Vroom
Head of PR: Niamh Walters
MEDIA AGENCY CREDITS: MWi, part of Mediaworks UK Group
Managing Partner: Declan Kelly
Account Manager: Jane Daly
