Soft Touch
"In your loneliest moments, when no one else is there, a soft touch is all it takes. This ad highlights how a tissue can be more than just paper — it can be silent support, emotional comfort, and a quiet presence that holds you."
Description
This is a spec ad for Fine Tissues, created using a storytelling approach to highlight the emotional connection between the product and the user. The ad uses a visual metaphor — a tissue roll gently hugging a sad character — to symbolize the soft emotional support Fine offers during difficult times. This piece was created independently for portfolio purposes and was not officially commissioned by the brand.
This student campaign titled 'Soft Touch' was published in Egypt in May, 2025. It was created by ad school: The Higher Institute Of Applied Arts. This Design and Print media campaign is related to the Health, Household Products, and Public Interest industries and contains 1 media asset. It was submitted 4 months ago.
Credits
Under the supervision of Dr . Eman salah
designed by : Farah Mohamed
