"It has to be HEINZ"

Agency: Grabarz & Partner


HEINZ Tomato Ketchup makes everything taste better. Each single drop of HEINZ contains the rich concentrated flavour of sun ripened tomatoes. A lot of people already know this, but as lots of competitors enter the market with different products, it stays always important to make clear what good ketchup really is about: Delicious tomato taste. And thus prove: It has to be HEINZ.

HEINZ not only grows special tasty tomatoes but also makes sure through every single step of the production process, that all the great taste of the tomatoes goes into the ketchup. Each single drop of HEINZ tastes like concentrated flavour of delicious tomatoes on a hot summer day. And even more – with 148g tomatoes in 100g of ketchup.

That’s why we decided to create a visual that shows that HEINZ tomato ketchup truly makes everything more delicious – even the tomatoes it is made of.

This professional campaign titled '"It has to be HEINZ"' was published in Germany in January, 2018. It was created for the brand: Heinz, by ad agency: Grabarz & Partner. This Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago.


Agency: Grabarz & Partner
Chief Creative Officer: Felix Fenz, Ralf Heuel
Executive Creative Director: Alexander Baron, Ralf Nolting, Andre Bedekovic, Moritz Pupke
Art Director: Alberto Espeja, Anna-Sophie Simon, Lynn Darlison
Copywriter: Marcio Bittencourt
Strategy: Amina Qaiser, Dennis Ulner
Chief Strategy Officer: Bastian Goldschmidt
Account Manager: Aylin Kalender
Art Buying: Garnet Matthiesen
Creative Services: Jörg Nagel
Photography: Jan-Peter Westermann / WESTERMANN+BUROH STUDIOS
CMO Continental Europe: Paula Marconi
Senior Brand Manager GAS: Sofia Lopes
Junior Brand Manager GAS: Julia Endrizzi


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