Bone marrow donations are unfortunately not as common as they could be. People tend to think that it’s a painful procedure, when in reality all that’s needed is a bit of DNA. Budweiser has created a campaign to facilitate donation, using only a beer can. Creating new packaging with a resealable top and all you need inside to become a donor.
This student campaign titled 'Is This Cheers On You?' was published in Spain in June, 2019. It was created for the brand: Budweiser, by ad school: Miami Ad School. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising School: Miami Ad School, Madrid, Spain
Creative Director: Borja Alvarez
Art Director: Marta Berardini, Adriana De Oliveira
Copywriter: Sofia Minoli