IRBin, The Intelligent Recycle Bin

Agency: Wunderman


The first Social Robot in the world that uses artificial intelligence for recycling. Is a prototype that can recognize and separate all waste autonomously. It is a robot that facilitates the correct recycling process. It can evaluate waste images in microseconds, and give feedback to a database which shares data with the rest of the network robots. So it creates a waste disposal system with a scalable network. IRBin a smart friend for a sustainable world.

This professional campaign titled 'IRBin, The Intelligent Recycle Bin' was published in Peru in May, 2019. It was created for the brands: CIRSYS and Tottus, by ad agency: Wunderman. This Experiential medium campaign is related to the Public Interest and Retail Services industries and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Wunderman Thompson Perú
Creative Director: Bruno Reggiardo
Head of Art: Augusto Landauro
Art Directors: Miguel Ucañan, Richard Tejeda
Copywriter: Kenny Quiroz
3D Animator: Ricardo Villar
Production: Saturno Films
Director: Alvaro Luque
Additional credits: Erick Carranza, Miguel Angele, Rodrigo Vega, Jean Pier Solorzano, Lizbeth Diaz Nuñez

Volkswagen Comm...


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