Description
Is it possible to create a campaign that only color blind people can see?
Yes!! Burger King, the brand that celebrates the uniqueness of people, commemorated World Colorblindness Day by launching a promotion that only those with this visual condition can see.
This professional campaign titled 'Invisible Promo' was published in Peru in September, 2024. It was created for the brand: Burger King, by ad agency: MullenLowe SSP3. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago by Senior copywriter: Diego Wall of VML Perú.
Credits
CLIENT: BURGER KING PERÚ
Marketing Head: Esteban Ahadi
AGENCY: MULLENLOWE SSP3 PERÚ
Chief Executive Officer: Max Gutierrez
General Creative Directors: Mario Herrera y Francisco Lischetti
Copywriter: Diego Wall
Art Director: Jhean Navarro
VFX Artist: Jonatan Castillo
Account Director: Angie Bellorín
Account Executive: Juan Diego Duarte
Production Manager: Julieta Kropivka
