With its new Nite Jogger model with reflective stripes, adidas Originals follows creators at night, a time conducive to inspiration and expression of their art. To communicate about this new franchise, we decided to immerse you into the night, looking for the rapper Georgio through a completely immersive digital sound experience, hosted on the website intothenite.fr . Put on your helmet, close your eyes and let yourself be surprised. Thanks to holophonic technology, otherwise known as binaural or 3D sound, the story comes to life around the listener.
This professional campaign titled 'Into the nite' was published in France in April, 2019. It was created for the brand: adidas, by ad agency: Azilis. This Content medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted over 3 years ago by Creative Director: Benoît of Azilis.
Advertising Agency: Azilis, Paris, France
Ceo: Jean-Charles Sibylle
Creative Director: Benoît Barennes
Art Director: François Lecocq
Copywriter: Mathieu Audras
Account Manager: Leïla Bakail
Project Manager: Julie Lecoeur
Producer: Solène Désir
Sound Production: Chut On Vous Ecoute
Video Production: Badass
Website: Cher Ami