Snapsolutely Refreshing

For more than 50 years, Snapple has been a part of the collective American consciousness, with a particular spike in fame in the 90s. It’s new “Snapsolutely Refreshing” platform marks an exciting new chapter in the brand’s journey as it looks to reinvigorate itself by refreshing the category its juices and teas helped create.

As Snapple continues to evolve and modernize its nostalgic icon status, its new campaign focuses on introducing the brand to younger consumers by light heartedly leaning into the pressures they are feeling in a cluttered category increasingly pushing adaptogens, mood boosters, and gut-health promises. “Snapsolutely Refreshing” is a witty, flavor-first antidote that says what everyone’s thinking: sometimes, you just want something that tastes good.

Born in New York and beloved by generations of East Coasters, Snapsolutely Refreshing launches with a citywide takeover that puts its flavor-forward spirit back where it all began. From subway cars on every line to newsstands and bodegas and high-impact out-of-home across Penn Station, Madison Square Garden, and Times Square, the campaign meets New Yorkers in their daily hustle & re-establishes Snapple as a cultural icon of the city it calls home. The NYC launch is a nod to Snapple’s core consumer, nearly 40% of which come from the East Coast region based on sales, making NYC both a symbolic and strategic launchpad for this flavorful new chapter.