Description
QNB, the largest financial institution in the Middle East and Africa, has launched a new 360° campaign featuring renowned Egyptian actor Ahmed Helmy. This campaign humorously tackles the ubiquitous experience of receiving unsolicited financial advice from friends, family, and even strangers, positioning QNB as the trusted financial partner in an unpredictable world.
The campaign marks the third major collaboration between QNB and the creative teams at Pitch Marketing and DONE Creative Company. It showcases Ahmed Helmy as himself, navigating a series of amusing scenarios where he is bombarded with questionable advice from everyone around him. The campaign was produced by Boomtown Production and directed by Kean Pearce Shaw.
This professional campaign titled 'QNB. Unsolicited Advice' was published in Qatar in January, 2025. It was created for the brand: QNB, by ad agencies: DONE Creative Company and Pitch Marketing Group. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago by Creative Director: Dmitry Semenov.
Credits
QNB Group:
Senior Executive Vice President, Group Communications: Heba Al-Tamimi
Acting Executive Vice President Marketing and Communication, Group Communications: Wadha Al-Hail
Vice President Advertising, Group Communications: Maryam Al Baker
DONE Creative Company:
Creative Director: Dmitry Semenov
Creative Director: Alexander Alhimenkov
Pitch Marketing:
Project Director: Lilia Kechina
Producer: Anna Shimanogova
Managing Director: Oxana Belyaeva
General Director: Arif Zeyn
Graphic Designer: Lea Saliba
Arabic Copywriter, Associate Creative Director: Manar Munjed
Boomtown Production:
Director: Keane Pearce Shaw
Executive Producer: Daniel Kilalea
Producer: Zoey Gumbs/ Kholoud Osman
Director of Photography: Thomas Hole
Photographer & Social Media Films Director/DoP: Andre Boyakov
Post Producer: Mannu Singh
Editor: Neda Shair
VFX Supervisor & Visual Effects: Jamie Watson & Heckler
Colorist: Fergus Rotherham
Music Composition & Sound Design: Luis Ortega González at Isilik Studio
