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iPlace

Inspiration

Agency: Morya

Description

A girl dreams of becoming a pro athlete, and with the help of her father, she’s accepted into a professional track club. Now the girl must leave her father and the only home she’s ever known to pursue her dreams. When she arrives at the club, she discovers a surprise gift from her father – an iPlace package containing an Apple Watch and a pair of Airpods. In the middle of her first training session, in the exact moment when she feels most tired and most alone, she receives an audio message on her Apple Watch. She plays the message and hears the familiar voice of her father reminding her that we must always run after our dreams. In that moment, she’s no longer alone, and she has the will to keep running.

This professional campaign titled 'Inspiration' was published in Brazil in September, 2018. It was created for the brand: iPlace, by ad agency: Morya. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Morya, Porto Alegre, Brazil
Creative Director: Fabio Bernardi
Creative Director / Art Director: Gregório Leal
Copywriter: Marlon Abrahão
Production: Santa Transmedia
Director: Felipe Blankenheim
DoP: Lícia Arosteguy
Original Score: Studio Tesis

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