Innovating with every wash

Agency: Humo Rojo


The agency worked with a strategic perspective, taking into account the consumer journey, their pain points, and motivations, and crossing it with the functional (with significant innovations in features and sustainability) and emotional value proposition that the brand has in this category.

This professional campaign titled 'Innovating with every wash ' was published in Argentina in May, 2024. It was created for the brand: Whirlpool, by ad agency: Humo Rojo. This Content, Digital, and Integrated media campaign is related to the Electronic Devices, Electronics, Technology, and Household Products industries and contains 3 media assets. It was submitted 3 months ago by Mr: Jorge Varela of Humo Rojo.


Executive Creative Director: Joaquín Fernández/Guillermo Bagnato
Chief Operating Manager: Luli Pierri
Head of Art: Walid Hamed
Creation Director: Gonzalo Osorio/Gonzalo Bonilla
Senior Creation Art Director: Mariel Ortiz:
Senior Creation Copy: Malena Apes
Brand Account Director: Esteban Delgado
Project Account Manager Jr: Julia Dominguez
Account Brand Assistant: Santiago Sandoval/Erica Henriquez
Production: Random LAB
Director: Rodrigo Gonzalez
Executive Producer: Hernan Glossman
Line Producer: Facundo Vanoli
Production Manager: Jaz Contreras
Voice Over: Marco Tiraboschi
Music: Mcht Música
Client Partner: Alejandra Gonzalez, Agostina Frascarelli

La Gastro House


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.