ADVERTISING

Santander

Edge

Agency: House 337

Description

The CEOs from the Bank of Antandec are back with two new instalments of the award-winning campaign for Santander, this time joined by veteran journalist Jon Snow.

Created by House 337, Merman Production and in partnership Mitre Studios, Carat and IPG the campaign continues the long-running story of the CEOs’ hapless attempts to run a bank in competition with Santander. The latest films feature Santander’s rival bank attempting to sabotage their exciting new Edge current account campaign.

Shot by Guy Manwaring, the first TV ad is delivered in the form of a news bulletin. Jon Snow takes up the newsreader’s chair to present a story about Santander’s stunt projecting the “Edge” logo onto the biggest edge in the country – the White Cliffs of Dover. He then reveals that pranksters have attempted to sabotage it by changing the word “Edge” to “SausEdge”. As CCTV footage of the sabotage is leaked, we see that it’s the work of the Bank of Antandec CEOs.

The second spot features the Bank of Antandec frontmen confronting their own bank’s staff after discovering that many of them are actually enjoying the benefits of the Santander Edge current account themselves.

Breaking on 3 May, the new campaign will run across TV, video on demand, cinema, radio, OOH, social, digital display, in-branch, one to one communications and on santander.co.uk. In addition, the campaign is brought to life in OOH around the country including a live projection at Liverpool Albert Dock on 4 May, iconic sites across the capital (inc Westfield London Pump Station, Piccadilly Lights, IMAX and domination of both Oxford Circus Underground & Waterloo) and giant, high profile branded edges in London, Liverpool, Hull and Newcastle.

This professional campaign titled 'Edge' was published in United Kingdom in May, 2024. It was created for the brand: Santander, by ad agency: House 337. This Integrated medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 1 month ago.

Credits

House 337
Executive Creative Director – Jo Moore
Senior Art Director – Paul Hancock
Senior Copywriter – David Newbold
Chief Strategy Officer – Matt Rhodes
Head of Strategy – Georgina Murray-Burton
Strategy Director – Nicola Dyball
Senior Strategist - Abbey Gaunt
Account Management – Nick Pawlak, Katrina Jackson, Jess Parrett, Kelly Mahon, Freya Pace
Head of Film – Sue Lee-Stern
Senior Producer - Lindsay Moyes
Producer - Emily Tredinnick
Assistant Producer - Catarina van Leuven
Stills Producer & Project Director - Kirsty Wood
Integrated Project Manager – Loren Mosdall

Director & Production Co. - Guy Manwaring / Merman
Production Co. Producer - Simon Monhemius / Merman
DoP - Simon Richards
Photographer - Kelvin Murray

Editor – Charlie Moreton
Editing Co. - Work Editorial
Editing Co. Producer - Lola Cookman

Senior Post Producer - Lisa Vaughan / Absolute
Sound Designer - Munzie / Grand Central Studios
Sound Design Producer – Katie Miles / Grand Central Studios

Executive Stills Producer - Lee Sands / Curious
Lettering Artist – Alison Carmichael / Jelly
Illustrator – Biff / Jelly
Integrated Producer – Ross Frame / Jelly

SANTANDER UK CREDITS

Dan Sherwood: Marketing Director, Santander UK
Tina Boyle: Head of Brand Strategy and Marketing Communications, Santander UK
James Casey: Brand and Marketing Communications, Santander UK
Jane Green: Marketing Manager, Santander UK
Katie Attwood: Marketing Communications and Brand Design, Santander UK
Arisa Batra: Marketing Executive, Santander UK
Lia Carvetta: Media Strategy Manager, Santander UK

ADVERTISING

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