Description
Ziploc’s “Preserved Promos” campaign cleverly turned a common frustration into a moment of delight by rescuing expired food coupons and giving them new life. Instead of letting these coupons go to waste, shoppers could upload a photo or screenshot of an invalid promo and receive an extended offer for a future food purchase—on one condition: they needed to buy Ziploc products. This mobile-first, frictionless activation not only revived savings but smartly reinforced Ziploc’s brand promise of preservation.
The activation rolled out through a seamless user experience where consumers simply uploaded their expired coupon, and the system validated it before applying the reward at checkout alongside Ziploc items. More than 80 retail partners and over 65,000 physical stores participated, transforming a potential disappointment into a win-win for both shoppers and retailers. The campaign delivered over +61% share of voice, a 5% uplift in sales, attracted 14% new buyers, and achieved an impressive 49% redemption rate—underscoring how well it resonated with consumers.
This innovative commerce approach, born from the insight that both food waste and savings loss stem from expiration, sent a message: Ziploc doesn’t just preserve your groceries—it preserves your wallet too. By turning expired deals into fresh opportunities, Ziploc elevated everyday transactions into meaningful brand moments that drove loyalty, conversation, and measurable business results.
This professional campaign titled 'Preserved Promos (case study)' was published in United States in June, 2025. It was created for the brand: Ziploc, by ad agencies: VML and VMLY&R New York. This Digital, Direct, and Experiential media campaign is related to the Food and Retail Services industries and contains 1 media asset. It was submitted 20 days ago by LLLLITL.
Credits
Brand: Ziploc, USA.
Creative Agency: VML, New York.
Chief Creative Officer: Manuel Borde.
Executive Creative Director: James Phillips.
Group Creative Director: Sergio Leon.
Creative Director: Sebastian Cuevas.
Creative Director: David Pinilla.
Senior Art Director: Maria Camila Cabra.
Group Director Strategy: Andrew Zipparo.
Global Executive Creative Director: Adriano Matos.
Executive Creative Director: Sakshi Choudhary.
Creative Director, Motion & Video: Lucas Pimenta.
Motion Designer: Jonhatan Bolivar.
Executive Director Delivery: Joe Grigsby.
Group Account Director: Julie Knecht.
Managing Director Account Management: Rachel Perron.
Senior Account Manager: Paige Tuttle.
Account Supervisor: Lauren Hiller.
Associate Director Technology: Jake Swiatek.
Technology Specialist: Will Phillips.
Director Technology: Michael May.
Associate Director Technology: Thomas Mercurio.
Global Director, Creative Commerce Ops: David Cofrancesco.
Global Director of Creative Excellence: Jamie Anning.
Creative Excellence Manager: Matthew Garrard.
Global Chief Creative Officer: Debbi Vandeven.
Deputy Global Chief Creative Officer: Rafael Pitanguy.
Chief Executive Officer: Mae Karwowski.
Account Director: Grace Danehy.
Senior Client Success Manager: William Young.
Senior Client Success Associate: Zoe Hugunin.
Client Success Coordinator: Krisshia Castro.
Director of Talent: Dominique Martin.
Associate Talent Manager: Maria Gutierrez.
Talent Coordinator: Tatiana Osorio.
EVP, Head of Client Service: Kelly Cagney.
EVP, Integrated Consumer Marketing: Scott Slattery.
Vice President, Earned Media: Cristian Gonzalez.
Account Supervisor, Consumer: Jordyn Levine.
Senior Account Executive, Consumer: Gabby Jurkiewicz.
Client Business Lead: Kerry Ross.
Senior Director, Performance: Ellen David.
Senior Director, Commerce: Jessica Patlevic.
Associate Director, Strategy: Laura Leagre.
Supervisor, Strategy: Alexia Macfarlane.
Strategist: Lauren Alexander.
Assistant Strategist: Rita Nirenberg.
Supervisor, Digital Activation: Daniel Andrade.
Senior Analyst, Programmatic: Kaela Weiss.
Associate, Digital Activation: Sergio Rodriguez.
Supervisor, Search & Social: Ana Prabhu.
Senior Associate, Social: Juan Ochoa.
Vice President & CMO (Client Side): Bassem Darwish.
Executive Director of Brand Management: Katie Kellerman.
Marketing Director: Stephanie Hiller.
Brand Manager: Elizabeth Fawley.
Associate Brand Manager: Allie Myers.
Manager, Media and Integrated Marketing: Emily Ann Keefe.
Director, Public Affairs: Monica Leick.
Agency Relations Manager: Deanna Hernandez.
Senior Specialist, Shopper Marketing: Chad Rognsvoog.
Manager, Brand PR & Social Listening: Marques Washington.
