INCIVILTY

Fortunately, we don't behave in everyday life the way we sometimes do on the road.

The road can sometimes bring out the worst in us. Behind the wheel, it's easy to forget good manners and basic courtesy — and start swearing, honking, or driving too close to the car in front.

The association Victimes & Citoyens and agency joga wanted to remind us that we can all be better drivers.

The campaign features a series of short films, each shot in a single fixed frame, showing very simple everyday situations: people behaving in real life the way we sometimes behave on the road.

It's absurd, it's uncomfortable, and it makes you think. Imagine if we behaved in everyday life the way we sometimes do on the road. As Julien Thibaut, president of the association, puts it: "Danger often begins when disrespect becomes a habit. This campaign reminds us that the road should never be a place where respect for others disappears."

A powerful reminder that getting behind the wheel should never change who we are. Behind the wheel, let's stay human.

"It's rare for all the planets to align around an idea that's a little unusual, and not something you see very often in France. Having a client who believes in it, a production company willing to play along, and partners who all showed up to help make the project happen." Antoine Defaye · Co-founder & Creative Director

The two films in this campaign were produced by the production company Les Fistons. They will air on November 9.