In the name of tradition

Agency: Havas Play


Every year, hundreds of bulls are tortured and killed in the name of tradition. Fortunately, a bill will be debated on November 24 to definitively abolish bullfighting in France. Together, let's mobilize so that the deputies ban this cruel and barbaric "tradition".

This professional campaign titled 'In the name of tradition' was published in France in November, 2022. It was created for the brand: LA SPA, by ad agency: Havas Play. This Digital, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 1 year ago by Chief Creative Officer: Plazolles Fabrice of Havas Play.


Advertising Agency : Havas Play, Paris, France
President : Stéphane Guerry
Chief Creative Officer : Fabrice Plazolles
Art Director: Nicolas Maitrot
Copywriter: Romain Jouffriault
Brand Director : Ugo Medioni
Project Manager : Rayane Zidani
Strategic Planner : Ariane Chevalier / Hugo Saez


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