Every Four Years

Agencies: Innocean Stink Films


Creative agency INNOCEAN Berlin celebrates Kia’s partnership with FIFA by creating a campaign that pays tribute to all the inspiring moves, big or small, that people make during the World Cup. It's the agency's latest effort to strengthen the brand’s ethos of “Movement that inspires” ahead of the global event taking place in Qatar this coming November.

The campaign was launched with a main film called "Every Four Years" taking viewers on an emotional journey through different parts of the world. It sheds light on all the various rituals that come out every four years while serving as a reminder that during the World Cup, we’re all capable of inspiring things.

Directed by Salomon Ligthelm and produced by Stink films, the main film was accompanied by three empowering shorter ones, honouring the unique ways people express their fandom in.

Along with the films, INNOCEAN Berlin extended the campaign to social media, which was shared across the world in various formats. Shorter films, as well as stories and posts were thoroughly tailored to further praise this inspiring movement online.

This professional campaign titled 'Every Four Years' was published in Germany in November, 2022. It was created for the brands: FIFA and KIA, by ad agencies: Innocean and Stink Films. This Integrated medium campaign is related to the Automotive and Sports industries and contains 1 media asset. It was submitted 11 months ago.


Client: Kia Headquarters
Brand: Kia
Product: EV6 GT
Campaign Name: Every Four Years
Marketing Communication Team Leader: Jungwook Wi
Manager: Jae Yoon Jung

Agency: Innocean Worldwide Europe GmbH
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Director: Sebastian Pattis
Creative Director: Jack Christensen
Art Director: Konstantinos Alexandrakis
Copywriter: Rowan El Goweiny
Strategy Director: Jörn Ballentin
Chief Operating Officer: Jonathan Hill
Business Director: Mark Preston
Account Manager Digital: Jungmoon Kang
Head of TV: Fabian Barz
Senior Producer: Allison Markert

Production Company: Stink Films
Director TVC’s: Salomon Ligthelm
DoP TVC’s: Olan Collardy
Executive Producer/MD: Martina Lülsdorf
Producer: Isabel Kast
Line Producer: Michael Tettenborn
Production Manager: Corinne Ahrens
Production Coordinator: Florian Hülbig

Post Production: Slaughterhouse GmbH
Offline edit: Carla Luffe & Nik Kohler
Offline edit Digital assets: Carla Luffe & Nik Kohler
Grading: Blacksmith NY LLC
Colorist: Mikey Pehanich
Online: Slaughterhouse GmbH
CGI: Slaughterhouse GmbH

Music Production: MassiveMusic Berlin
Composer: MassiveAmsterdam
Publisher: MassivePublishing
Song-Title: “The Joy of Movement”


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