Board
Description
When Messi came to Ecuador, every brand wanted his attention. Banco Pichincha did something different: we found Ecuador’s own Messis and made them the stars, turning their names and stories into content and headlines.
This professional campaign titled 'In the name of Messi' was published in Ecuador in September, 2026. It was created for the brand: Banco Pichincha, by ad agency: Delta MullenLowe. This 360°, Integrated, and OOH Outdoor media campaign is related to the Finance industry and contains 7 media assets. It was submitted about 16 hours ago by Art Director: Sebastian Echeverría of MullenLowe Delta.
Credits
Banco Pichincha
VP Marketing: Sebastian Ricaurte
Gerente de Marca y Asuntos Públicos: Tamara Espinoza
Gerente de Marca: Ximena Decker
Jefe de Marketing Deportivo: Nicole Guschmer
Planner de medios y presupuestos: Iván Benavides
Directora de contenido: Patricia Villarruel
Delta MullenLowe
Pablo Salazar Guerrero — VP Comercial
Juan Ignacio Gallego — CEO
André Pedroso — CCO
Marco Tapia — CCO / Director General Creativo
Rodrigo Uribe - Director General Creativo
José Lizarzaburu - Director General Creativo
Leonardo Jurado - Director General Creativo
Eduardo Carvajalino — Chief Strategy Officer
Alexandra Vaca — Directora Creativa
Sebastián Echeverría — Director de Arte
Jorge Poveda — Redactor
Ana Lucía del Hierro — Redactora
Andrés Mendoza — Diseñador
Karina Tenorio — Diseñadora Multimedia
Karen Ospina — Directora de Cuentas
Alejandra Pintado — Ejecutiva de Cuentas
Julieta Kropivka — Gerente de Producción
Gabriel Narváez — Director de Producción
Margarita Rodas — Productora
Bang Motion & Films
Alberto Tapia - Productor Ejecutivo
Julian Tapia – Director
Agencia de Influencer Marketing: Atis
Jessika Solórzano - Managing Director
Ana María Valencia - Chief Business Officer
Laura Alfonso - Directora de Influencer Marketing
Michael Richards- Campaign Executive PR
Paula Teran -Campaign Executive IM
Right Angle Media:
José Luis Rodriguez - Managing Director
Adriana Villegas - Directora de Cuenta de Medios
Sebastián Figueroa - Planner de Medios
Daniela Puentes - Planner Digital
Diego Pozo - Coordinador de Vía Pública
Samantha Olmedo - Buyer de Medios
