24” x 36” glow-in-the-dark poster, mounted over hotel bed. In daylight, poster appears nearly solid black, with faint headlights and a prominent BMW M car logo. At night, headlights shine in green and copy reads, “Don’t count sheep. Count RPMs.” Body adds, “To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge”.
This professional campaign titled 'In-room ceiling poster, In-room TV channel' was published in United States in September, 2012. It was created for the brand: BMW, by ad agency: Baldwin&. This Outdoor medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 10 years ago.
Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples
Glow-in-the-dark printer: Classic Graphics