On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking posters, we created shooting survival posters. Designed to be displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters gave practical tips and advice to individuals on effective self-preservation in the case of a mass shooting. It was the campaign we didn't want to create.
This professional campaign titled 'In case of shooting' was published in United Arab Emirates in June, 2016. It was created for the brand: Concerned Citizens to Take Down Gun Violence, by ad agency: Saatchi & Saatchi. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: Saatchi & Saatchi Wellness, New York, USA
Chief Creative Officer: Kathy Delaney
Creative Directors: Carolyn Gargano, Scott Carlton
Art Director: Carolyn Gargano
Copywriter: Scott Carlton
Illustrator: Lauren Chan