On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking campaign, we created a shooting survival video. It gives practical tips and advice to individuals on effective self-preservation and first aid in the case of a mass shooting. It was the video we didn't want to create.
This professional campaign titled 'In case of school shooting - Video' was published in United States in July, 2016. It was created for the brand: Concerned Citizens to Take Down Gun Violence, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Saatchi & Saatchi Wellness, New York, USA
Chief Creative Officer: Kathy Delaney
Creative Directors: Carolyn Gargano, Scott Carlton
Art Director: Carolyn Gargano
Copywriter: Scott Carlton
Illustrator: Lauren Chan