Associação Salvador

The Step Cracker

Agency: Partners

The Step Cracker


Associação Salvador presents The Step Cracker, a dance for accessibility. A reinterpretation on Tchaikovsky’s The Nut Cracker, starring Diana Niepce, a Portuguese disabled dancer and choreographer. Aiming for universal access in every shop, hotel, restaurant. Step by step.

This professional campaign titled 'The Step Cracker' was published in Portugal in May, 2022. It was created for the brand: Associação Salvador, by ad agency: Partners. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 2 years ago.


Advertising Agency: Partners, Lisbon
Executive Creative Director: Ivo Purvis
Art Director: Serginho Lobo
Copywriter: Nuno Leal
Producer: Martim Lemos, Francisco Magalhães
Account: Paula Cardoso
Production Company: 78
Director: Nuno Alberto, Flávio Sousa
Editor: Marcos Castiel

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