Description
Impatience can make certain situations a little harder to handle.
The urge to dig into a McDonald’s meal means it doesn’t always make it to the table intact. With humor and realism, the campaign created by Oniria\TBWA and produced by Barraco Films captures everyday moments when impatience takes over, turning the journey home into the perfect opportunity to take that first bite of your favorite order.
From the moment an order leaves the restaurant to the moment it reaches the table, there’s always room for impatience. At the drive-thru, on the way to the car, or in the elevator, hunger strikes—and fans simply can’t resist putting their cravings ahead of everything else.
The campaign will run across digital platforms, social media, and print, featuring both static and audiovisual pieces that explore an insight any fast-food fan will instantly recognize from their own everyday life.
This professional campaign titled 'IMPATIENCE' was published in Paraguay in October, 2026. It was created for the brand: McDonald's, by ad agency: ONIRIA/TBWA. This Digital, Film, and Print media campaign is related to the Food industry and contains 6 media assets. It was submitted about 14 hours ago.
Credits
Agency: Oniria\TBWA
Client: McDonald’s
Chief Creative Officer: Camilo Guanes
Creative Director: Manuel Rolón
Creative Team: Diego López, Pere Escobar
Account Director: Lucía Arévalos
Project Managers: Monica Ferreira, Valeria Carmona, Luciana Medina
Digital Director: Milner Ayala
Content Managers: Maira Alcaraz, Josue Ortega
Community Manager: Tiziana Volta
Production Company: Barraco Films
Director: Sebastián Sorera
Director of Photography: Sebastián Sorera
Marketing Management: Fátima Mallorquín
