National Library of Scotland

Ideas That Shook The World

Agency: The Union


This campaign promotes the National Library of Scotland's free exhibition 'Northern Lights: The Scottish Enlightenment.'
From David Hume to Adam Smith, figures of the Scottish Enlightenment created, discussed and refined ideas that challenged established views and had a profound effect on the society we live in. Their ideas of science, philosophy, language and economics shook the world.
The campaign brings this to life by capturing utterly flabbergasted portraits in the style of the time, across posters, social, and out of home.
The free exhibition runs until April 18, 2020 at the National Library of Scotland, George IV Bridge, Edinburgh.

This professional campaign titled 'Ideas That Shook The World' was published in United Kingdom in June, 2019. It was created for the brand: National Library of Scotland, by ad agency: The Union. This Integrated medium campaign is related to the Education industry and contains 3 media assets. It was submitted almost 5 years ago.


Advertising Agency: The Union, Edinburgh, United Kingdom
Creative Director: Michael Hart
Art Director: Ruth Yee
Copywriter: Liam Biesty
Photographer: David Boni


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