Based on the insight burgers that are flame grilled have an iconic taste, the big idea created was that without the flame, Burger King burgers would be just another fast-food burger.

This student campaign titled 'Iconic Taste' was published in United States in April, 2022. It was created for the brand: Burger King, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 2 years ago by Student: Mackenzie Murphy.


School: S.I. Newhouse School of Public Communications

Art Director: Mackenzie Murphy
Copywriter: Mackenzie Murphy

Instructor: Mel White


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