Based on the insight burgers that are flame grilled have an iconic taste, the big idea created was that without the flame, Burger King burgers would be just another fast-food burger.
This student campaign titled 'Iconic Taste' was published in United States in April, 2022. It was created for the brand: Burger King, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 1 year ago by Student: Mackenzie Murphy.
School: S.I. Newhouse School of Public Communications
Art Director: Mackenzie Murphy
Copywriter: Mackenzie Murphy
Instructor: Mel White