Banco Nacional de Costa Rica

I just called to make an ad

Agency: McCann


Banco Nacional de Costa Rica wanted to tell a young target to open a savings account. However, this audience does not consider saving as a daily or realistic practice in their lives, so the messages were only good intentions. It was time to talk with the example, to show young people that saving is a possibility, that it is not so complex and that even the Bank, (the biggest in Central America) is capable of doing it within its own campaign. This is how I Just Call To Make An Ad was born, an idea in which the Bank's call center was used to make live calls to the most popular radio programs among young people and deliver the campaign message without the need to pay for an announcement, thus giving the example that young people needed to hear.

This professional campaign titled 'I just called to make an ad' was published in Costa Rica in November, 2019. It was created for the brand: Banco Nacional de Costa Rica, by ad agency: McCann. This Audio medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: McCANN, San José, Costa Rica
Cco: Huelander Escalante
Creative Director: Victor Rosas
Creative Copywriter: Kimbo Kevin Brenes
Creative Copywriter: Andrea Hidalgo

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