Cricket South Africa

The most South African-est thing we do

Agency: Workbench


Workbench created this TV commercial to build the Cricket South Africa brand using their property, “That’s Our Game”. The ad shows that cricket is a living demonstration of the best qualities that make us South African. It is the most diverse and inclusive sport in South Africa. It brings people closer together regardless of race, gender, age or class. It truly is the most South African-est thing we do. And, even though it can be a complex sport, its eccentricities are what make it special.

This professional campaign titled 'The most South African-est thing we do' was published in South Africa in November, 2019. It was created for the brand: Cricket South Africa, by ad agency: Workbench. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 4 years ago by van der Westhuizen: Sean of Workbench.


Advertising Agency: Workbench, Johannesburg, South Africa
Creative Director: Martin Sing
Creative Director: Mike Cook
Creative Group Head: Sean Van Der Westhuizen
Copywriter: Kashia Rees
Agency Art Director: Megan Fowkes
Production House: Braille Films
Director: Tom Revington
Producer: Prenneven Govender

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