Description
Specsavers, the world’s largest optometrist-owned and -led business, which recently began its Canadian expansion in British Columbia, has launched its first integrated marketing campaign in Canada. Titled ‘That’s Specsavers Love’, the campaign aims to charm Canadians with the brand’s signature wit while emphasizing the company’s purpose of changing lives through better sight. The optometry leader introduces itself to Canadians with signature wit and captivating creative bringing to life the company’s promise of better eyecare for all in a multi-channel campaign.
This professional campaign titled 'That’s Specsavers Love' was published in United Kingdom in January, 2022. It was created for the brand: Specsavers, by ad agency: The Agency. This Integrated medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted about 2 years ago.
Credits
Advertising Agency: The Agency
Creative Director: Shishir Patel
Strategy Director: Amy Whittaker
Business Director: Alex Walker-Sage
Creatives: Jack Finn, James Hearn
Brand Designer: Mark de la Rue
Agency Producer: Angus Smith
Creative Producer: Lisa O’Brien
Motion Designer: Tom Slinger
Digital Editor: Lenny Lenfestey
Media agency: Media Experts
Production company: PRETTYBIRD
Director: Matt Piedmont
Executive Producer: Juliette Larthe
DOP: Dan Bronks
Editor: Ross Hallard
Producer: Ted Thornton
Photographers: Marie Schuller, Beate Sonnenberg
Retoucher: Jon Oliver
Post-production: Bubble TV
Music supervision: Theodore
Audio post-production: Bubble, Silk Sound
