ADVERTISING

De Beers

'I do.'

Agency: Omnicom

Description

The campaign is about expanding the meaning of the two iconic words ‘I do.’ in a powerful, authentic and unexpected way. ‘I do.’ embodies today’s new generation, committing not only to timeless wedding vows but also to all the things they believe in, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.

This professional campaign titled ''I do.'' was published in France in November, 2021. It was created for the brand: De Beers, by ad agency: Omnicom. This Film medium campaign contains 3 media assets. It was submitted 7 months ago.

Credits

Advertising Agency: DDB PARIS, Paris, France
Production: Iconoclast
Sound Production: Ballad
Chief Creative Officer: Alexander Kalchev
Art Director: Ondine Simon
Copywriter: Lea Laurenza
Agency Supervisor: Xavier Mendiola
Account Team: Petya Borisova, Marina Kovalenko, Floriane Portaspana
Strategic Planner: Violette Van Den Berg
TV Producer & Art Buyer: Quentin Moenne Loccoz
Post-producer: Jérôme Deplatière
Print Producer: Christine Retaux
Chief Brand Officer De Beers: David Prager
Senior Vice President, Brand Marketing De Beers: Colby Shergalis
Senior Vice President, Global Marketing De Beers: Martha Velando
CEO De Beers Jewellers & De Beers Forevermark: Celine Assimon
Head Of Brand & Content, De Beers: Anouk Lange
Brand Manager, De Beers: Yvonne Evans
Director And Photographer: Jonas Lindstroem
Dop: Monika Lenczewska
Editor: Carla Luffe
Line Producer: Melodie Buchris
Producer: Jean Duhamel
Stylist: Joy Sinanian
Make Up Artist: Patrick Glatthaar
Hair Dresser: Edgar Venancio
Director And Photographer Brand Content: Emmanuel Giraud
Sound Producer: Gregers Maersk Moeller
Composers: Adrian Aurelius, Gregers Maersk Moeller, Lasser Aagaard
Sound Designers: Philip Nicolai Flindt, Adrian Aurelius
Final Mix: Adrian Aurelius

ADVERTISING

iStock Essentials

Waiting for admittance at De Beers

Artist: Rixipix

iStock Signature

Exclusive shopping in New Bond S...

Artist: Raylipscombe

iStock Signature

Endiama De Beers building and sl...

Artist: mtcurado

iStock Essentials

Old Bond Street

Artist: tupungato

iStock Essentials

Fifth Avenue Manhattan

Artist: littleny

iStock Signature

Front view of De Beers Diamond J...

Artist: Eva-Katalin

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.