ANAHO soap dish. A forest residue turned into a piece of sustainable design.
Forest fires are a global problem. They generate large amounts of ash that alter soil conditions.
But that residue, the ash, can be transformed into products to generate an economy that helps restore those charred forests.
ASHES TO LIFE is a firm of high ecological cosmetics that transforms the ash into different products and allocates 10% of its benefits to the restoration of forests that have suffered fires.
This professional campaign titled 'I am nature' was published in Spain in April, 2020. It was created for the brand: ASHES TO LIFE, by ad agency: Incuba.eu. This Film medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted almost 2 years ago by Creative Director: María López Gómez of Incuba.eu.
Advertising Agency: Incuba.eu, San Sebastián, Spain
Advertising Agency: Incuba.eu
Creative Directors: María López Gómez, Alejandro De Antonio Fernánez