The Samsung Galaxy S23 is taken on a trip through time in the latest Samsung collaboration, directed by Kasra Farahani of Chromista and inspired by Marvel Studios’ Loki Season 2, now streaming on Disney+ . Farahani has immersed himself in the wild Multiverse of the Disney+ scripted series Loki for several years, first as a production designer and later as an episodic director for season two. In collaboration with the Marvel Studios Partnerships team, Farahani used his deep knowledge of all things Loki to create a must-see adventure from the show’s Time Variance Authority (TVA) as the in-world bureaucratic entity uses a Samsung Galaxy S23 Ultra to track down Loki, who is navigating the Multiverse.
The epic ad features a gruff Minuteman enforcer and a pencil-pushing Analyst venturing into different time periods to find the mercurial God of Mischief. Pulling from classic comedic motifs, these characters’ Abbot & Costello-style wise guy and straight man dynamic adds natural comedic tension to the already high stakes.
Farahani’s aesthetic eye in creating a natural extension of the series is shown in the stylistic visual continuity shared between this Samsung commercial and the Loki series. The endlessly expansive offices of the TVA are established in contrast with deeply realized, grounded historical scenes in the Renaissance, ancient Rome, and a medieval English village, all shot on location in eastern Europe. The contrast between the realism in time travel and the futuristic elements seen at the TVA headquarters adds to the sci-fi sense of wonder imbued throughout the Disney+ series. In the promotional campaign , the Analyst and Minuteman bring along the Samsung Galaxy S23 Ultra to document their investigation, which proves itself to be both functional and a big distraction.
“Any sufficiently advanced technology is indistinguishable from magic,” says Farahani about the Samsung spot. “I was immediately inspired by how playful the concept was from the Marvel Studios Partnerships team. It opened the doors for creative possibilities for me. This was a great opportunity to show off the impressive features of the Samsung Galaxy S23 Ultra, like the low light Nightography capability in the medieval scene, but also continue to build out the world of Loki. This will be exciting for fans and entertaining to new viewers as well.”
Kasra has directed a forthcoming episode in Marvel Studios’ Loki Season 2 . Farahani has spent much of his career in the art departments for master filmmakers J.J. Abrams, Steven Spielberg, Michael Mann, Tim Burton, James Cameron, and David Fincher. As such, his proclivity towards creating larger-than-life, intricately detailed, and fully realized worlds can be seen in his work for Amazon Games: Lost Ark, Final Fantasy XV, and ZipRecruiter, which featured another hero of the Marvel Cinematic Universe: Ant-Man.
Chromista is a creative content company focused on melding storytelling with brands to create evocative advertising. Chromista offers solutions for all media platforms including commercial, social, experiential, and beyond.
ABOUT MARVEL STUDIOS’ LOKI SEASON 2
Marvel Studios’ "Loki” Season 2 picks up in the aftermath of the shocking season finale when Loki finds himself in a battle for the soul of the Time Variance Authority. Along with Mobius, Hunter B-15 and a team of new and returning characters, Loki navigates an ever-expanding and increasingly dangerous Multiverse in search of Sylvie, Judge Renslayer, Miss Minutes and the truth of what it means to possess free will and glorious purpose.
The second season of “Loki” stars Tom Hiddleston, Sophia di Martino, Gugu Mbatha-Raw, Wunmi Mosaku, Eugene Cordero, Rafael Casal, Tara Strong, Kate Dickie, Liz Carr, Neil Ellice, with Jonathan Majors, Ke Huy Quan and Owen Wilson.
The episodes are directed by Justin Benson & Aaron Moorhead, Dan Deleeuw and Kasra Farahani, and the head writer is Eric Martin. Kevin Feige, Stephen Broussard, Louis D’Esposito, Victoria Alonso, Brad Winderbaum, Kevin R. Wright, Tom Hiddleston, Justin Benson & Aaron Moorhead, Eric Martin and Michael Waldron are the executive producers, with Trevor Waterson serving as co-executive producer.
“Loki” Season 2 is now streaming, exclusively on Disney+.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com/uk.
This professional campaign titled 'All Hail Loki' was published in United States in October, 2023. It was created for the brands: Marvel Studios and Samsung, . This Digital and Film media campaign is related to the Electronic Devices, Electronics, Technology, and TV and Streaming Promos industries and contains 1 media asset. It was submitted 4 months ago.
EVP, Marketing Partnerships and Special Events - Lylle Breier
VP, Mktg Partnership/Prod Placement/ Creative - Ty Ervin
VP, Partnership Management &. Ops - Holly Frank
Director, Creative MKTG Partnerships - Andrew Staub
Writer/Producer - Evan Aronson
Director, Promotions EMEA - Owen Dommel
Brand Marketing Director - Sophie Long
Senior Partnership Marketing Manager - Zoe Minney
Manager, Marketing Partnerships & Promotions - Caroline Hogan
Sr Manager, Marketing Partnerships & Promotions - Victor Farfan
Sr Manager, International Marketing Partnerships & Promotions - Laura Fisher
Director, Marketing Partnerships & Promotions - Kristie Cheung
Director, Creative Marketing Partnerships & Promotions - A.J. Fierro
Product Marketing Manager - Google Android UK - Sam Coleman
Marketing Manager - Lea Farkas
Senior Marketing Manager- Jamie Green
Production - Chromista
Director - Kasra Farahani
Co-Founder & Executive Producer - Ted Robbins
Partner & Managing Director - Jeff Baron
Producer - Chris Palladino
Editorial - The Den
Editor - Pieter Viljoen
VFX - The Mill
Managing Director - Anastasia Von Rahl
VFX CD Lead - Rod Jimenez
3D VFX Lead - Chris Bedrosian
VFX Set Supervisor - Lester Brown
VFX EP/Producer Mariah Gill-Erhart
VFX Coordinator - Ryan Love
Music/Sound - DuoTone and Lime Studios
Executive Producer / Head of Commercial Music Production - Ross Hopman
Senior Music Producer - Gio Lobato
Director, Music Licensing & Business Operations - Dana Hom
Music Production Business Manager - Greg Tiefenbrun
General Audio Assistant - Eugenio Gonzalez
Composer - Jordan Lieb
Composer - Brad Fischer
Executive Producer, Audio Post - Ross Hopman
Senior Mixer / Sound Design - Andy Green and Matt Miller