The Fantastic Four: First Steps – Home Tour

In a collaborative effort between award-winning creative content company Chromista and Zillow, a new cinematic campaign blending Zillow’s virtual home tours with the look and style of Marvel Studios’“The Fantastic Four: First Steps” takes center stage. To celebrate the film’s release on July 25th, Zillow has launched an immersive campaign featuring two custom spots – “Home Tour” and “Pitchman” – set entirely within the home of the Fantastic Four and directed by the epic feature film’s production designer, Kasra Farahani.

Drenched in charming 1960s retro-futurism, the campaign oozes nostalgia and innovation. From character styling and home features to the sonic landscape and transitions, every detail is crafted with care. Enter Jack West, a fictional Zillow Partner Agent who breaks the fourth wall to guide viewers through The Baxter Building—“the home of tomorrow.” In a nod to Zillow’s virtual tour capabilities, West highlights era-defining amenities like color TVs, panoramic views, a sunken conversation pit, an indoor barbecue, and ample space ideal for everything from scientific experiments to cosmic adventures.

The campaign cleverly integrates character cameos like the Human Torch soaring past the iconic floor-to-ceiling windows. With direction from Farahani and cinematography by Jess Hall, alongside contributions from the film’s own art department, the Zillow spots authentically mirror a canonical Marvel short.