Description
The “Hype My Meal” campaign, the latest work from Bar-S Foods and agency of record, Heart & Soul Marketing, is a nod to the early 2000s makeover show era, hosted by rapper and pop culture icon Xzibit. But instead of tricking out cars, this parody centers around tricking out mealtime.
The campaign leans into nostalgia to reframe perceptions of Bar-S products. While the brand has historically been seen as a value pick, the campaign invites viewers to rethink what value really means.
This professional campaign titled 'Hype My Meal' was published on July 16, 2025. It was created for the brand: Bar-S, by ad agency: Heart & Soul Marketing. This campaign contains 3 media assets. It was submitted 15 days ago.
Credits
Client Name: Bar-S Foods
Division VP: Ricardo Garcia
National Brands Marketing Director: Linda Rodriguez
Brand Manager, Licensed Brand & Lunch Meat: Kaetlynn Daoust
Brand Manager, Bar-S: Stephanie Ezeuzoh
Marketing Analyst: Mary Zamary
Agency Name: Heart & Soul Marketing
Chief Executive Officer: Brad Casper
President & Chief Creative Officer: Matt Moore
Associate Creative Director: Sam Wareham
Senior Art Director: Jess Rahimzadeh
Senior Copywriter: Ricky Depugh
Executive Vice President, Client Services: Heather Eichele
Account Supervisor: Yvonne Tijjani
Account Executive: Sydney Burns
Senior Director, Brand Strategy & Insights: Camilla Innes
Director of Integrated Marketing: Max Moosmann
Senior Social Media Strategist: Will Everett
Production Company: Field Trip Studios
Director: Zack Seckler
Director of Photography: Florian Stadler
Executive Producer: Brody Casper
Post Production: Field Trip Studios
Editor / Motion Graphics: Cratin Sheffield
Still Photography: Aiden Chapparone
