Plastic Bullets

Agency: Draftline


There is a war under the ocean. Our natural paradises are in danger because of our plastic usage. Plastic that ends up in the sea and becomes a lethal weapon that harms millions of marine animals every year. In order to make tourists more conscious, we are showing them this problem by turning waste into bullets, and inviting them to make peace with the ecosystem by joining Corona’s beach clean ups.

This professional campaign titled 'Plastic Bullets' was published in Colombia in October, 2020. It was created for the brand: Corona, by ad agency: Draftline. This OOH Outdoor medium campaign is related to the Alcoholic Drinks and Public Interest industries and contains 3 media assets. It was submitted over 3 years ago by Conten Lead: Jose Luis Rueda of draftLine Colombia.


Advertising Agency: draftLine Colombia
Consumer Connections & DraftLine- Marketing Director: Angélica Alvarado
Creative Director: Jose Luis Rueda
Copywriters: Carlos Lezama, Jose Luis Rueda, Daniel Rincón
Art Director: Daniel Jaramillo
Creative Team: Julian Torres Calvache, Juan Carlos Martinez, Diego Cárdenas
Production: Paula Dominguez
Post Production: Media Monks Mexico, Daniel Jaramillo
Dgc: Valentín Villamil

Shepard Fairey
Azulado Fundation


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