After Canada legalized weed, more people than ever were experiencing the munchies. Good news for Oh Henry! 4:25, a bar specially formulated for the intense hunger that hits 5 minutes after 4:20. Bad news for many dedicated, longtime stoners who found the bar sold out everywhere, depriving them of a product made specifically for them. To right this wrong, we headed to the Hotbox Cafe for the 4/20 Block Party with a special stash of 4:25 bars that anyone who was actually high could get access to. But we had to be 100% sure. So we created a new line of work for marijuana detector dogs forced into early retirement by legalization.
This professional campaign titled 'Hunger Detecting Dogs, Instagram Dispensary' was published in Canada in April, 2019. It was created for the brand: Oh Henry!, by ad agency: MDC. This Experiential medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted over 3 years ago by ACD/Art Director: Jason of Anomaly Toronto.
Advertising Agency: Anomaly, Toronto, Canada
ACD / Copywriter: Marko Pandza
ACD / Art Director: Jason Kerr