ADVERTISING

Skapto

moodie.hoodie

Agency: proof.

Description

Skapto is a small burger chain in Sofia, Bulgaria, which has been known for its mood-setting restaurants. so as eating on the couch at home suddenly became the mainstream way of munching, Skapto needed to stay relevant and compete with all the other food delivery options available.
insight
During lockdown, everything from work to snacking became all about comfort. Grandma’s blanket level of comfort.
idea
to make the brand the mood-setter on the couch that it was before we partnered with our comf-developers at Goloka Wear to produce a new kind of utility apparel - comfywear.
execution
using the communication strategy that mirrored real clothing lines we introduced the moodie.hoodie. its front-facing silicon-plated hood means that the aroma and taste of warm fries is always just a t-rex hand away while you’re watching Netflix. because we never want to see a fry-less moodie.hoodie, we made it so that all owners of the merch have an endless lifetime supply of free fries from Skapto.
results
our comfywear line sold out in about the time it takes to binge Queen’s Gambit.

This professional campaign titled 'moodie.hoodie' was published in Bulgaria in April, 2021. It was created for the brand: Skapto, by ad agency: proof.. This Direct medium campaign is related to the Food industry and contains 1 media asset. It was submitted 10 months ago by creative director: Angel Iskrev of proof..

Credits

Advertising Agency: proof., Sofia, Bulgaria

ADVERTISING

iStock Essentials

Trick on a skateboard

Artist: b-pittore

iStock Signature

4k video footage of young women...

Artist: Delmaine Donson

iStock Signature

Skateboarding Practice Freestyle...

Artist: cinemanis videography

iStock Essentials

LOW ANGLE: Unrecognizable skater...

Artist: helivideo

iStock Signature

Happiness of senior sporty woman...

Artist: JK1991

iStock Essentials

LOW ANGLE: Cinematic shot of a s...

Artist: helivideo

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.