Skapto is a small burger chain in Sofia, Bulgaria, which has been known for its mood-setting restaurants. so as eating on the couch at home suddenly became the mainstream way of munching, Skapto needed to stay relevant and compete with all the other food delivery options available.
During lockdown, everything from work to snacking became all about comfort. Grandma’s blanket level of comfort.
to make the brand the mood-setter on the couch that it was before we partnered with our comf-developers at Goloka Wear to produce a new kind of utility apparel - comfywear.
using the communication strategy that mirrored real clothing lines we introduced the moodie.hoodie. its front-facing silicon-plated hood means that the aroma and taste of warm fries is always just a t-rex hand away while you’re watching Netflix. because we never want to see a fry-less moodie.hoodie, we made it so that all owners of the merch have an endless lifetime supply of free fries from Skapto.
our comfywear line sold out in about the time it takes to binge Queen’s Gambit.
This professional campaign titled 'moodie.hoodie' was published in Bulgaria in April, 2021. It was created for the brand: Skapto, by ad agency: proof.. This Direct medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by creative director: Angel Iskrev of proof..
Advertising Agency: proof., Sofia, Bulgaria