Memac Oglivy and SHE (Saudi Heroines Empowering a nation) collaborate with director Omar Hilal for an evocative film that challenges perceptions of Saudi, Arab, and Muslim women. Launched by SHE, an initiative highlighting Saudi heroines, ‘How Well Do You Know Her?’ seeks to challenge negative stereotypes by focusing on women’s achievements, before subverting expectations with a surprising twist.
This professional campaign titled 'How Well Do You Know Her?' was published in United Arab Emirates in February, 2018. It was created for the brand: SHE, by ad agency: Ogilvy. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: Memac Ogilvy, Amman, Jordan (in collaboration with APCO Worldwide)
Chief Creative Officer: Paul Shearer
Creative Director / Copywriter: Mohamed Kamal
Account Lead / Business Lead: Hattan Ghalayini
Production Company: DejaVu / Dubai
Executive Producer: Manasvi Gosalia
Director: Omar Hilal
DoP: Crispin Kennedy
Client: The Center for International Communication