Afia and Top Chef

How to be a Top Chef

Agency: MullenLowe Mena


Afia and Top Chef have a strong relationship as Afia is sponsoring the show since it started in the region. They wanted to leverage this partnership and show their audience that Afia is the choice of professional chefs not just in the show but also when it comes to their daily usage.
The two films feature one of Top Chef’s esteemed judges, Chef Mona Mosly at her home using her cooking wizardry to showcase how Afia helps her achieve scrumptious results every time.

This professional campaign titled 'How to be a Top Chef' was published in United Arab Emirates in March, 2022. It was created for the brand: Afia and Top Chef, by ad agency: MullenLowe Mena. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 2 years ago.


Advertising Agency: MullenLowe MENA
Executive Creative Director: Paul Banham
Creative Director: Michael Tadrous, Karim Zein
Art Director: Michael Tadrous
Copy Writer: Karim Zein
Agency Producer: Maarouf Bikdache
Production House: Big Kahuna
Client Manager: Khaled Kanoon
Creative Service Director: Mounir Mohamad
Chief Executive Officer: Mounier Harfouche
Managing Director: Matthew Butterworth
Regional General Manager for Client Service: Khaled Farid

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