How Dusoul Achieved a 500x Return on its Performance Marketing
Agency: Tonic Worldwide
Description
𝗥𝗢𝗔𝗦 𝘁𝗵𝗮𝘁 𝘀𝗵𝗶𝗻𝗲𝘀 𝗯𝗿𝗶𝗴𝗵𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗱𝗶𝗮𝗺𝗼𝗻𝗱𝘀
When Dusoul, the renowned UAE brand celebrated for its premium and classic jewellery, unveiled its Zayna bridal collection, we crafted a performance marketing campaign that truly delivered. Inspired by the timeless beauty of Arabic heritage, the Zayna collection features 18-karat white gold adorned with brilliantly cut diamonds, creating pieces that exude both tradition & modernity.
The campaign was designed to captivate high-intent customers with a desire to cherish life-lasting memories and breathtaking moments. We successfully drove substantial foot traffic to Dusoul's Mirdif City Centre store in Dubai.
The result?
A ROAS of approximately 500, proving that our campaign was as captivating as Dusoul’s dazzling jewellery.
This professional campaign titled 'How Dusoul Achieved a 500x Return on its Performance Marketing' was published in United Arab Emirates in May, 2024. It was created for the brand: Dusoul by Dhamani, by ad agency: Tonic Worldwide. This Content, Design, and Digital media campaign is related to the Jewelry and Retail Services industries and contains 2 media assets. It was submitted about 1 month ago.
Credits
Agency: Tonic Worldwide
