House of Prose
House of Prose
Description
TURNING OBSCURITY INTO DISCOVERY
House of Prose, one of the UAE’s oldest second-hand bookstores, was slipping into obscurity. We transformed its invisibility into intrigue - changing its name every day using anagrams, and turning a single store into 30 unique identities during the Month of Reading.
A BOOKSTORE THAT REINVENTS ITSELF.
EVERY DAY.
During the UAE’s Month of Reading, House of Prose changed its name - every single day.
Using anagrams, we reshuffled the letters in “House of Prose” to create a new identity, daily.
Each name was:
• Unique
• Unexpected
• Rooted in literature itself
Turning one bookstore into 30 different ones.
This professional campaign titled 'House of Prose. Rearranged. ' was published in United Arab Emirates in April, 2026. It was created for the brand: House of Prose, by ad agency: Almost Impossible Agency. This Design, Experiential, and OOH Outdoor media campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 4 days ago by Account Executive: Toby Suby of Almost Impossible Agency.
Credits
Agency: Almost Impossible Agency
Executive Creative Director: Joseph Francis Bihag
Head of Creative: ixi
Creative Director: Nadia Alken
Art Director: Nayan Ganegoda
Creative Group Head: Mohamad Harb
Copywriter: ixi, Braeden Bihag
Project Manager: Wael Obeid
Account Manager: Ghida Maktabi
Account Executive: Toby Suby
Designer: Armaan Kapoor
Designer: Franzty Magsakay
Client: Pouria Dehghani
