House of Pros
Description
TURNING OBSCURITY INTO DISCOVERY
House of Prose, one of the UAE’s oldest second-hand bookstores, was slipping into obscurity. We transformed its invisibility into intrigue - changing its name every day using anagrams, and turning a single store into 30 unique identities during the Month of Reading.
This professional campaign titled 'House of Prose. Rearranged. ' was published in United Arab Emirates in April, 2026. It was created for the brand: House of Prose, by ad agency: Almost Impossible Agency. This Design, Experiential, and OOH Outdoor media campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 42 minutes ago.
Credits
Agency: Almost Impossible Agency
Executive Creative Director: Joseph Francis Bihag
Head of Creative: ixi
Creative Director: Nadia Alken
Art Director: Nayan Ganegoda
Creative Group Head: Mohamad Harb
Project Manager: Wael Obaid
Account Manager: Ghida Maktabi
Account Executive: Toby Suby
Designer: Armaan Kapoor
Designer: Frantzy Masangkay
Client: Pouria Dehghani
