Heinz Razer


School: Miami Ad School Europe


Immersed in the game, gamers often forget to eat, which results in huge health issues. Although food delivery is helpful, opening the door to a courier is exceptionally uncomfortable. You get distracted for 1 second — you lose.

HotKey is an innovative collaboration of Heinz and Razer — the keyboard brand every gamer knows. It is a special H key connected to your smart home system that can be pressed to open the door to a food courier without taking your eyes off the screen. Just remove the H key from your Razer keyboard, insert the HotKey instead, and connect it to your smart home system. To let the courier in, just press and hold the HotKey.

This student campaign titled 'HotKey' was published in Georgia, Germany, and Ukraine in May, 2023. It was created for the brands: Heinz and Razer, by ad school: Miami Ad School Europe. This Design and Digital media campaign is related to the Food and Gaming industries and contains 4 media assets. It was submitted about 1 year ago by Senior Copywriter: Inna Tabachenko of Freelance.


Advertising School: Miami Ad School Europe
Art Director: Lisa Glonti, Matt Lebedev
Copywriter: Inna Tabachenko

Marseilia Beach 5


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