Billboard Taster

Agency: Havas


What could be seen on the shopping malls’ screens seemed to be nothing more than a simple advertisement, but the truth is that, when approaching, the posters emanate the smell of the photo (freshly prepared toast, coffee, orange juice, etc.). The proposal was that if the person did not notice the smell, he/she should immediately contact the WhatsApp line of the National Ministry of Health.

This professional campaign titled 'Billboard Taster' was published in Argentina in March, 2021. It was created for the brand: Atma, by ad agency: Havas. This Experiential medium campaign is related to the House, Garden and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago by CCO Latam Hoy by HAVAS: Tony Waissmann of HOY by HAVAS.


Advertising Agency: HOY Buenos Aires, Buenos Aires, Argentina


iStock Essentials

Young curly-haired woman pays vi...

Artist: Elena Perova

iStock Signature

Let's see what my funds look like

Artist: katleho Seisa

iStock Signature

Young woman taking money from ATM

Artist: Johnce

iStock Essentials

A man making financial transacti...

Artist: tampatra

iStock Signature

ATM woman

Artist: Laurence Dutton

iStock Essentials

Withdrawn Money Dollars out of A...

Artist: uzhursky

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.