What could be seen on the shopping malls’ screens seemed to be nothing more than a simple advertisement, but the truth is that, when approaching, the posters emanate the smell of the photo (freshly prepared toast, coffee, orange juice, etc.). The proposal was that if the person did not notice the smell, he/she should immediately contact the WhatsApp line of the National Ministry of Health.
This professional campaign titled 'Billboard Taster' was published in Argentina in March, 2021. It was created for the brand: Atma, by ad agency: Havas. This Experiential medium campaign is related to the House, Garden and Public Interest, NGO industries and contains 1 media asset. It was submitted about 2 years ago by CCO Republica HAVAS Miami: Tony Waissmann of Republica Havas.
Advertising Agency: HOY Buenos Aires, Buenos Aires, Argentina