Agency: Swing SA


Blalaland is a film that aimed high. It aimed to manifest the idea of digitalization by employing a distinct language and embarking on a captivating visual odyssey that highlights the unparalleled force behind the Digital Government Authority and its role in shaping the present and future of the Kingdom. Not only this, but it also aimed to introduce a totally fresh narrative and visual treatment to the entire Saudi market.

The film strikingly balances between fictional reality and surrealism. It was meticulously planned to favor a grounded aesthetic that depended on a certain spectrum of colors, choreography, whimsical and staged elements that all result in bringing this piece to life.

This professional campaign titled 'Blalaland' was published in Saudi Arabia in December, 2023. It was created for the brand: DGA, by ad agency: Swing SA. This Film medium campaign is related to the Electronics, Technology, Media, and Public Interest industries and contains 2 media assets. It was submitted 4 months ago.


Client: DGA

Agency: Swing SA
Creative Director: Ibrahim Al Qahtani

Production: Jether TV
Head of Production: Abdulghani Al Sooqi
Executive Producer: Mohamad Senjab

Director: Malek Al Hamami
Director’s Producer: Aya Ahmad Maher

Line Producer: Ahmed Al Osaimi
Cinematographer: Anatol Trofimov
1st Assistant Director: Wael Mandour
2nd Assistant Director: Marianne Magdy
3rd Assistant Director: Sarah Abdallah
Wardrobe: Dababees
Stylist: Manal Askar
Assistant Stylist:
Sally Sayed El Arabi
Mohamed Adnan
Production Designer: Eslam Hassan Shawky
Art Director: Fatma El Nahas
Steadicam: Joseph Louis
Choreography: Mirette Mechail
Gaffer: My Gaffer
Key Grip: Black Team Grip
Storyboard Artist: Mahmoud Refaat

Sound Studio: Sound Mine
Music Producer: Firas Sharbaji

Post Production House: Rank Studio
Colorist: Ahmed Essam
VFX Supervisor: Karim El Baroudy
CG Supervisor: Ahmed Youssef
CG Generalist: Gehad Fadel
Lead Compositors:
Mostafa Ayad
Sayed Hassan
Junior compositor: Omar Emad

Production Servicing: Cats Films
Executive Producer: Norah El Khateeb
Producer: Mariam Gabr
Assistant Producer: Habiba Tamer - Amin Mourad


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